J BRAND
Vernon Company worked directly with J Brand Jeans Founder & CEO, Jeff Rudes on an initial 15-month assignment.

We played a key role in brand building, creative services, marketing, and implementing a social media strategy. In addition, Vernon recruited and hired key personnel and agencies, locally and internationally. Also, Kim Vernon led high profile designer collaborations and set best practices for foreign distribution, hiring the intellectual property law firm Katten Muchin Rosenman LLP. Vernon worked directly with retailers Barney’s and Bloomingdales on special projects, and advised the CEO on global communication and event strategies.

Sales during this period jumped over 20% while the company was courting investors, raising the valuation. During this initial assignment, Vernon Company made collaborations possible with Proenza Schouler and Hussein Chalayan.

Vernon Company was re-hired and continues to work with Jeff Rudes on high-level creative and marketing projects that will launch globally.